About Art Happy
Original art should be easier to discover and easier to sell.
Art Happy was created to connect independent artists with people who love original art.
An extraordinary amount of talent sits outside traditional galleries, but finding an audience can be difficult. Artists are often expected to create work, build a following, master social media, market themselves, and find the right collectors at the same time.
For buyers, the problem is different. Wonderful original art exists, but finding it can mean sifting through enormous online marketplaces or knowing where to look in the first place.
Art Happy sits in the middle.
Through curated online exhibitions, we bring together original work from independent UK artists and present it simply, professionally and for a limited time. Collectors get a changing programme of art to discover, while artists get another route to market without having to do everything alone.
A different way to grow an audience
An artist's audience can only reach so far. But when artists, collectors, galleries, framers, art groups, creative businesses and people who simply love art introduce their own communities to work they love, something much bigger becomes possible.
That's why Art Happy rewards marketing as well as making. Our affiliate model means the person who helps connect a collector with an artwork can earn a Marketing Payment — whether or not they created the artwork themselves.
We're building a network of people promoting independent art.
The more people who help great work to be seen, the more opportunities there are for independent artists to succeed.
Meet the Founder
Heather Ogilvie
Art Happy was founded by Scottish artist and businesswoman Heather Ogilvie.
Heather is a self-taught artist who works primarily in acrylics, with a love of wildlife, birds, landscapes, and the colours and atmosphere of Scotland. Having experienced first-hand both the joy of creating art and the much less straightforward business of finding an audience and selling it, she wanted to build something that made that process easier for other independent artists.
Before returning to art, Heather spent much of her career in business, finance and strategy, including senior executive and Board roles in international businesses. That combination of artist and business experience sits behind Art Happy: creativity matters, but artists also need practical ways to reach customers, generate income and build sustainable creative businesses.
Art Happy brings those two worlds together — a love of original art and a very practical understanding of what it takes to get something seen, bought and valued.
